Lead generation partner programs
We have delivered hundreds of highly successful lead-generation, marketing automation and communications programs for technology firms of all sizes. Our deep technical expertise and understanding of B2B-focused tech marketing ensures we know how to get results in unique sectors, and clients don’t need to waste time or budget bringing us up to speed.
In the modern businesses our clients market to, individuals don’t make decisions: committees do (with an average of 5.4 in every buying group). We appreciate the complex dynamics of these buying groups and craft customised strategies that connect diverse perspectives with a common business need. This strategic insight helps carve out a place much earlier in the buying journey, leading to higher quality deals with less competition.
Whether it’s helping a global microchip manufacturer grow its APAC partner ecosystem, guiding a trillion-dollar tech company in aligning its planning across product, operations and marketing teams, or conducting business-wide communications and sales audits to identify and fill gaps, we work closely with C-suite executives to provide strategic direction that adds measurable commercial impact.
Lead generation partner programs
Surpassed 12 month revenue targets in just 8 months
Supporting Aruba's Partners with Go To Market strategies
Development & execution of product launch strategy
Australia’s only integrated agency of record
Delivered ROMI of 142:1
Generated $5 million in pipeline revenue for Citrix Cloud
Driving device sales to the mid-market at scale
We worked with Splendid on our partner program in 2020 and they brought a really unique approach. They started by helping us to ask our partners what they really needed and expected from us, and then delivered on these expectations with a strategy that was grounded in a timely customer insight that was then brought to life with compelling and high quality creative. They also provided extensive onboarding and training, as well as ongoing support for our partners with two webinars to get them across the strategy and content and how to use it. And they made the whole program accountable with an in-depth financial forecast model built ahead of the roll-out to guide our investment decisions and then tracking that made it easy to see what channels were working and how engaged our partners were. On top of all this, the focus and attention the team gave to our project was exceptional and we are now looking to turn it into an ongoing program.
Splendid are fantastic, easy to work with, flexible and agile. They have a deep understanding of our business and core priorities as well as a very comprehensive understanding of the technology sector in which we operate. They understand the nuances of B2B marketing. I have worked with Splendid on a broad range of marketing campaigns and they always provide impressive data-led insight, creative executions that get incredible cut-through, and effective campaign management from both a partner and vendor perspective.
B2B marketing in the IT sector requires very specific knowledge and expertise - which the Splendid team definitely brings to the table. We have engaged Splendid on a wide range of marketing initiatives for several years, and they have never failed to provide us with sound strategy, effective and well-researched content, and the data-led insights we need to continually evolve what we do.
We are delighted with the success of the Paddock to Plate campaign. Splendid Suggestions went above and beyond to really understand the market. They also identified highly relevant channels. The campaign spoke to growers in their language and really helped them understand the benefits of what we can offer them.