Why choose Splendid for your B2B tech marketing?

We help tech companies engage, nurture and sell to the diverse buying groups in modern businesses.

We’re B2B tech specialists

We have delivered hundreds of highly successful lead-generation, marketing automation and communications programs for technology firms of all sizes. Our deep technical expertise and understanding of B2B-focused tech marketing ensures we know how to get results in unique sectors, and clients don’t need to waste time or budget bringing us up to speed.

We engage diverse buying groups

In the modern businesses our clients market to, individuals don’t make decisions: committees do (with an average of 5.4 in every buying group). We appreciate the complex dynamics of these buying groups and craft customised strategies that connect diverse perspectives with a common business need. This strategic insight helps carve out a place much earlier in the buying journey, leading to higher quality deals with less competition.

We’re experienced CMO advisors

Whether it’s helping a global microchip manufacturer grow its APAC partner ecosystem, guiding a trillion-dollar tech company in aligning its planning across product, operations and marketing teams, or conducting business-wide communications and sales audits to identify and fill gaps, we work closely with C-suite executives to provide strategic direction that adds measurable commercial impact.

Splendid Clients

Who we work with

Intel

Australian through-partner campaign delivered sales pipeline of $11.1 million

Brennan IT

Surpassed 12 month revenue targets in just 8 months

Aruba

Supporting Aruba's Partners with Go To Market strategies

wiise

Development & execution of product launch strategy

Microsoft

Australia’s only integrated agency of record

Data#3

Delivered ROMI of 142:1

citrix

Generated $5 million in pipeline revenue for Citrix Cloud

HP

Driving device sales to the mid-market at scale

Splendid Feedback

Testimonials

  • Splendid are fantastic, easy to work with, flexible and agile. They have a deep understanding of our business and core priorities as well as a very comprehensive understanding of the technology sector in which we operate. They understand the nuances of B2B marketing. I have worked with Splendid on a broad range of marketing campaigns and they always provide impressive data-led insight, creative executions that get incredible cut-through, and effective campaign management from both a partner and vendor perspective.

    Charis Jamieson - Commercial Category Manager – Microsoft ANZ

  • B2B marketing in the IT sector requires very specific knowledge and expertise - which the Splendid team definitely brings to the table. We have engaged Splendid on a wide range of marketing initiatives for several years, and they have never failed to provide us with sound strategy, effective and well-researched content, and the data-led insights we need to continually evolve what we do.

    Melissa Besgrove – Team Leader – Business Marketing Data#3

  • We are delighted with the success of the Paddock to Plate campaign. Splendid Suggestions went above and beyond to really understand the market. They also identified highly relevant channels. The campaign spoke to growers in their language and really helped them understand the benefits of what we can offer them.

    Terry Ryan - National LINKFRESHTM Manager - Dialog IT