In response to the Covid-19 pandemic, businesses all over Australia have had their event plans thrown into chaos. While many have been forced to cancel or postpone, others have quickly pivoted to virtual delivery models – with outstanding success.
Events are set to remain a key part of the marketing mix – whether presented virtually, or with a hybrid blend of virtual and face-to-face elements. For B2B technology firms, this is an opportunity to shine – delivering well-planned, compelling, high-impact events that leave audiences wanting more.
In this new, four-part weekly Spotlight Series, we will be sharing some recent virtual event successes – along with some key insights as to what made each event such a stand-out, and some overall tips for how your business can adopt these best practice elements in your business.
When the pandemic struck, countless B2B technology businesses were forced to cancel or postpone upcoming face-to-face events. Some, however, were able to quickly pivot their events to an online format – with great success. See how Red Hat, Salesforce and Domo managed to produce high-impact, user-friendly events under intense time pressure.
A stand-out feature of virtual events is their accessibility – people can easily attend from all over the world, especially if an event is on-demand. So what techniques can you use to maximise numbers and get people to eagerly tune in? See how Aruba, Salesforce and OCP did it.
A virtual event presents all kinds of exciting data capture opportunities. In this eBook, we look how and what data to capture, and how you can leverage it to connect with audiences before, during and after an event – showcasing successful examples from IBM, Adobe and Microsoft.
While most virtual events are currently offered at no cost, there’s considerable opportunity for B2B markers to monetise the virtual/hybrid model down the track. See how Snap, Microsoft and LiveWorx have paved the way, by creating high-value events for both attendees and sponsors.