You rely heavily on your network of partners to sell your technology products and services to end customers. In reality, however, there are only a limited number of potential partners, and competition for their loyalty is fierce. To stand out, and to seize market share, it’s essential you reward and nurture the partners you already have, plus uncover creative ways to attract new partners to your network. By focusing on building a unique, sustainable and authentic partner program, you can create value for your partners, their customers, and your own business and any shareholders.
We have been working in IT B2B channel marketing for over a decade and have deep understanding of partner program mechanics, marketing and communication. We can help you analyse your program from a commercial, customer and competitive lens, and recommend specific strategies and tactics to help you continually measure and evolve your program over time.
Through our Partner Program service, we can help you:
We have worked with c-suite executives, sales, and technology leads across both larger vendors, as well as directly with partners
As we specialise in B2B IT marketing, we have very specific understanding of the partner landscape for technology businesses
We deliver actionable and practical strategic recommendations that can give you a clear line of sight as to how to simplify, prioritise and move forward faster
We have a demonstrated ability to increase engagement and add measurable value through developing commercially driven strategies that resonate both with partners and customers, and which can be measured and optimised over time.